9 Must-Have Pinterest Tools for Bloggers

Pinterest has become one of the most powerful traffic drivers for bloggers, but managing it effectively can feel overwhelming.

The platform drives more referral traffic to websites than Twitter, LinkedIn, Reddit, and YouTube combined. However, success on Pinterest requires more than just occasional pinning, it demands strategy, consistency, and the right tools.

Here are 9 essential Pinterest tools that can transform your blogging strategy from time-consuming to traffic-generating.

1. Tailwind - Advanced Pinterest Scheduling

What it does: Automated pin scheduling with comprehensive analytics
Price: Free plan available, paid plans start at $14.99/month
Best for: Bloggers serious about Pinterest growth

Tailwind is the industry standard for Pinterest scheduling, used by over 100,000 Pinterest marketers.

The platform allows you to schedule pins directly from your website using their browser extension. You can populate your Pinterest schedule weeks in advance and use their SmartSchedule feature to post during peak audience activity times.

Key features:

• Direct website integration
• SmartSchedule optimization
• Comprehensive analytics dashboard
• Tribal sharing capabilities

Performance data: Tailwind users report an average 105% increase in Pinterest traffic within their first month of consistent use.

The free plan includes 100 pins per month, making it accessible for testing Pinterest's impact on your blog traffic.

2. Canva - Professional Pin Design

What it does: Creates high-quality Pinterest graphics
Price: Free plan available, Pro at $12.99/month
Best for: Bloggers without design experience

Visual content on Pinterest receives 94% more engagement than text-only posts, making design quality crucial for success.

Canva simplifies professional pin creation with over 3,000 Pinterest-specific templates. The platform includes brand kit functionality for maintaining visual consistency across your pins.

Design advantages:

• Pinterest-optimized templates (2:3 vertical ratio)
• Brand consistency tools
• One-click resizing capabilities
• Extensive font and element libraries

Usage statistics: Canva serves over 100 million monthly active users, with 85% reporting improved visual content creation capabilities.

3. Pinterest Analytics - Built-in Performance Tracking

What it does: Comprehensive pin and audience analytics
Price: Free with Pinterest Business account
Best for: Data-driven Pinterest strategy

Pinterest's native analytics provide essential insights for optimizing your strategy. The platform tracks detailed metrics including link clicks, impressions, and audience demographics.

Key metrics available:

• Traffic driven to your blog
• Pin performance over time
• Audience activity patterns
• Top-performing keywords and boards

Strategic advantage: Brands using Pinterest Analytics consistently see 20% higher engagement rates compared to those without data-driven approaches.

Converting to a Pinterest Business account is free and provides immediate access to these analytics tools.

4. Pin Clique - Community Engagement Platform

What it does: Facilitates blogger collaboration for mutual Pinterest support
Price: Approximately $7/month
Best for: Building Pinterest community engagement

Pinterest's algorithm prioritizes pins with early engagement, saves, clicks, and comments within the first few hours of publishing.

Pin Clique connects bloggers in niche-specific "tribes" where members support each other's content, generating the engagement velocity Pinterest's algorithm favors.

Community impact:

• Over 50,000 active users
• 30-40% average increase in pin impressions
• Cross-niche collaboration opportunities

Algorithm benefit: Early engagement significantly improves long-term pin performance and reach.

5. Social Champ - Multi-Platform Management

What it does: Unified scheduling across Pinterest and other social platforms
Price: Plans start at $26/month
Best for: Bloggers managing multiple social media accounts

With 73% of marketers using three or more social media platforms, centralized management becomes essential for efficiency.

Social Champ provides comprehensive multi-platform scheduling with Pinterest integration, A/B testing capabilities, and unified analytics.

Efficiency features:

• Cross-platform content adaptation
• Performance testing tools
• Team collaboration capabilities
• Consolidated reporting

Time savings: Users report 3-5 hours per week saved on content management tasks.

6. Pallyy - Cost-Effective Scheduling

What it does: Pinterest scheduling and basic analytics
Price: Plans start at $15/month
Best for: Budget-conscious bloggers

Small businesses cite budget constraints as their primary marketing challenge, making affordable tools essential.

Pallyy provides core Pinterest scheduling functionality at approximately half the cost of premium alternatives while maintaining essential features.

Core capabilities:

• Pinterest and Instagram scheduling
• Basic performance analytics
• Bulk upload functionality
• Team collaboration tools

Value proposition: Covers 80% of Pinterest management needs at a significantly lower price point.

7. Later - Visual Content Planning

What it does: Visual content calendar with Pinterest scheduling
Price: Free plan available, paid plans start at $18/month
Best for: Visual content strategists

Visual content planning increases posting consistency by 67%, according to social media management studies.

Later's drag-and-drop interface allows you to visualize your Pinterest strategy over time, ensuring balanced content distribution and visual consistency.

Planning advantages:

• Visual content calendar
• Color scheme consistency checking
• Seasonal campaign planning
• Multi-format optimization

Consistency impact: Users who plan content visually post 4x more consistently than those using text-based planning.

8. Post Planner - Content Discovery and Scheduling

What it does: Trending content discovery with multi-platform scheduling
Price: Plans start at $3/month
Best for: Bloggers struggling with consistent content creation

60% of marketers report difficulty maintaining consistent content creation, making content discovery tools valuable for sustainability.

Post Planner identifies trending content in your niche while providing scheduling capabilities across Pinterest, Instagram, Facebook, and Twitter.

Discovery features:

• Trending topic identification
• Hashtag research and suggestions
• Competitor content analysis
• Multi-platform optimization

Content generation: Users report discovering 50% more content ideas compared to manual research methods.

9. Keyword Tool for Pinterest - SEO Optimization

What it does: Pinterest-specific keyword research and optimization
Price: Free version available, premium at $69/month
Best for: SEO-focused Pinterest strategy

Pinterest processes over 2 billion searches monthly, functioning as a visual search engine rather than just a social platform.

This tool provides Pinterest-specific keyword data including search volumes, competition levels, and related keyword opportunities.

SEO capabilities:

• Monthly search volume data
• Keyword difficulty analysis
• Long-tail keyword discovery
• Competition assessment

Performance impact: Pins optimized with researched keywords receive 3x more clicks than those using generic descriptions.

Free alternative: Pinterest's autocomplete feature reveals actual user search queries, start typing your target keyword to see real search terms.

Strategic Implementation

Rather than implementing all tools simultaneously, consider a phased approach based on your current Pinterest maturity:

Foundation phase: Canva (free) + Pinterest Analytics (free) + Tailwind (free plan)

Growth phase: Add Pin Clique for community engagement + keyword research for SEO optimization

Scale phase: Consider Social Champ or Later for comprehensive multi-platform management

Key performance indicators:

• Pinterest drives 33% more referral traffic than Facebook
• Brands see 2.3x more website traffic from Pinterest than other social platforms
• 80% of weekly Pinterest users discover new brands on the platform

Success on Pinterest requires consistent execution with 2-3 well-chosen tools rather than sporadic use of many tools.

The right combination of these tools can transform Pinterest from a time-intensive platform into your most reliable source of blog traffic.