9 Must-Have Pinterest Tools for Bloggers

Pinterest marketing has become essential for bloggers looking to increase website traffic and grow their audience. With over 450 million monthly active users and the platform driving more referral traffic than Twitter, LinkedIn, Reddit, and YouTube combined, having the right Pinterest tools can make the difference between struggling with low engagement and generating consistent blog traffic.

Whether you're a beginner blogger or looking to scale your Pinterest marketing strategy, this comprehensive guide covers the 10 best Pinterest tools that successful bloggers use to automate their workflow, create stunning pins, and drive massive traffic to their blogs.

1. Tailwind: Best Pinterest Scheduler for Serious Bloggers

What it does: Advanced Pinterest scheduling with comprehensive analytics and automation features Pricing: Free plan (100 pins/month), paid plans from $14.99/month Best for: Bloggers committed to Pinterest growth and automation

Tailwind dominates the Pinterest scheduling space with over 100,000 active users. This Pinterest marketing tool offers the most sophisticated automation features available, making it the top choice for serious bloggers.

Key Tailwind features:

• SmartSchedule: Automatically posts during your audience's peak activity times
• Browser extension: Schedule pins directly from your blog posts
• Tailwind Communities: Join niche-specific groups for increased engagement
• Advanced analytics: Track which pins drive the most blog traffic
• Bulk scheduling: Upload and schedule hundreds of pins in minutes

Performance data: Tailwind users report an average 105% increase in Pinterest traffic and 2.3x more engagement compared to manual pinning.

Tailwind pros and cons: ✅ Industry-leading automation features ✅ Comprehensive Pinterest analytics ✅ Direct website integration ❌ Learning curve for beginners ❌ Higher price point than alternatives

2. Canva: Best Pinterest Design Tool for Non-Designers

What it does: Professional Pinterest pin design with templates and brand consistency tools Pricing: Free plan available, Canva Pro at $12.99/month Best for: Bloggers without graphic design experience

Visual content receives 94% more engagement on Pinterest, making design quality crucial for success. Canva democratizes professional design with over 3,000 Pinterest-specific templates optimized for the platform's 2:3 aspect ratio.

Canva Pinterest features:

• Pinterest templates: Pre-designed layouts optimized for Pinterest engagement
• Brand Kit: Maintain consistent colors, fonts, and logos across all pins
• Magic Resize: Instantly adapt designs for different social platforms
• Stock photos: Access millions of high-quality images
• Collaboration tools: Share designs with team members or clients

Design impact: Canva users report 85% improvement in visual content quality and 67% more consistent branding.

Canva alternatives: Consider Adobe Express or PicMonkey for advanced design needs.

3. Pinterest Analytics: Free Built-in Performance Tracking

What it does: Native Pinterest analytics for tracking pin performance and audience insights Pricing: Free with Pinterest Business account Best for: Data-driven Pinterest strategy optimization

Pinterest's built-in analytics provide essential metrics for optimizing your Pinterest marketing strategy. Converting to a Pinterest Business account (free) unlocks detailed performance data that many bloggers overlook.

Pinterest Analytics metrics:

• Website traffic: Track clicks driven to your blog
• Pin impressions: Monitor reach and visibility trends
• Audience demographics: Understand your Pinterest followers
• Top performing content: Identify your best pins and boards
• Keyword insights: See which search terms find your content

Strategic advantage: Bloggers using Pinterest Analytics consistently achieve 20% higher engagement rates through data-driven optimization.

4. PinClicks: Pinterest SEO and Keyword Research Tool

What it does: Pinterest-specific keyword research, competitor analysis, and SEO optimization Pricing: Free 5-day trial, premium plans start at $29.99/mo for the pro plan and $49.99/mo for the plus plan. Best for: SEO-focused Pinterest strategy and competitor research

PinClicks fills a unique gap in Pinterest marketing by providing search volume data, competitor insights, and keyword research specifically for Pinterest. Think of it as the "Ahrefs for Pinterest."

PinClicks capabilities:

• Pinterest keyword research: Real search volume data for Pinterest keywords
• Competitor analysis: See top-performing pins from successful accounts in your niche
• Pin performance data: Analyze engagement metrics for trending pins
• Board optimization: Research the best board names and descriptions
• Hashtag research: Find Pinterest-specific hashtags that drive traffic

SEO impact: Pins optimized with PinClicks keyword research receive 3x more clicks than generic descriptions. So it's super worth it.

5. Later: Visual Pinterest Content Planning

What it does: Visual content calendar with Pinterest scheduling and planning tools Pricing: Free plan available, paid plans from $18/month
Best for: Visual content strategists who need to see their Pinterest strategy

Later's drag-and-drop visual calendar helps bloggers plan Pinterest content strategically, ensuring balanced posting and visual consistency across their Pinterest presence.

Later Pinterest features:

• Visual content calendar: See your Pinterest strategy at a glance
• Auto-posting: Schedule Pinterest pins in advance
• Content suggestions: Get ideas for trending content
• Multi-platform scheduling: Manage Pinterest alongside Instagram and other platforms
• Team collaboration: Work with virtual assistants or team members

Planning impact: Visual content planning increases posting consistency by 67%, with Later users posting 4x more consistently.

6. Social Champ: Multi-Platform Pinterest Management

What it does: Comprehensive social media management including Pinterest scheduling and analytics Pricing: Plans start at $26/month Best for: Bloggers managing Pinterest plus multiple social media platforms

For bloggers active on multiple platforms, Social Champ provides unified Pinterest management alongside other social networks, streamlining your entire social media workflow.

Social Champ features:

• Multi-platform scheduling: Manage Pinterest, Instagram, Facebook, Twitter from one dashboard
• Content recycling: Automatically reshare top-performing Pinterest content
• Team management: Collaborate with team members or clients
• Advanced analytics: Compare Pinterest performance against other platforms
• Bulk scheduling: Upload multiple pins at once

Efficiency gains: Social Champ users save 3-5 hours weekly on social media management tasks.

7. Pallyy: Budget-Friendly Pinterest Scheduling

What it does: Affordable Pinterest scheduling with essential analytics Pricing: Plans start at $15/month Best for: Budget-conscious bloggers who need basic Pinterest automation

Pallyy provides core Pinterest scheduling functionality at roughly half the cost of premium alternatives while maintaining essential features for Pinterest growth.

Pallyy value proposition:

• Affordable pricing: Lower cost than Tailwind or Later
• Pinterest scheduling: Plan and automate your pin posting
• Basic analytics: Track essential Pinterest metrics
• Instagram integration: Manage Pinterest and Instagram together
• Team features: Collaborate with others on Pinterest strategy

Cost savings: Pallyy covers 80% of Pinterest management needs at significantly lower cost than premium tools.

8. Post Planner: Pinterest Content Discovery

What it does: Trending content discovery with Pinterest scheduling capabilities Pricing: Plans start at $3/month Best for: Bloggers struggling with consistent Pinterest content creation

Content creation consistency is a major challenge, with 60% of marketers struggling to maintain regular posting. Post Planner solves this by discovering trending content perfect for Pinterest.

Content discovery features:

• Trending topics: Find popular content in your niche
• Hashtag suggestions: Get Pinterest hashtag recommendations
• Competitor monitoring: See what's working for similar bloggers
• Multi-platform posting: Share content across Pinterest and other networks

Content generation: Users discover 50% more content ideas compared to manual research.

9. Pinterest Keyword Tool: Advanced Pinterest SEO

What it does: Deep Pinterest keyword research and SEO optimization Pricing: Free version available, premium at $69/month Best for: Advanced Pinterest SEO and keyword optimization

Pinterest processes over 2 billion searches monthly, functioning as a visual search engine. This specialized keyword tool provides Pinterest-specific SEO data for optimizing your pins and boards.

Pinterest SEO capabilities:

• Search volume data: Monthly Pinterest search volumes for keywords
• Keyword difficulty: Understand competition levels for Pinterest keywords
• Long-tail opportunities: Find less competitive Pinterest search terms
• Related keywords: Discover Pinterest keyword variations
• Competition analysis: See how other bloggers rank for Pinterest searches

Free alternative: Pinterest's autocomplete feature reveals real user search queries start typing your target keyword to see actual search terms.

How to Choose the Right Pinterest Tools for Your Blog

Beginner Blogger Setup (Under $20/month):

• Pinterest Analytics (Free): Track your Pinterest performance
• Canva (Free or $12.99/month): Create professional pins
• Tailwind (Free plan): Test Pinterest scheduling

Intermediate Blogger Setup ($30-50/month):

• Tailwind (Paid plan): Advanced Pinterest automation
• Pin Clique ($7/month): Community engagement boost
• PinClicks (Premium): Keyword research and competitor analysis

Conclusion

Success on Pinterest requires more than sporadic pinning it demands strategy, consistency, and the right Pinterest tools. Rather than trying to manage everything manually, smart bloggers leverage these 10 Pinterest tools to automate their workflow, create engaging pins, and drive consistent blog traffic.

Start with the foundation tools (Pinterest Analytics, Canva, and Tailwind's free plan), then gradually add specialized tools as your Pinterest strategy matures. The key is consistent execution with 2-3 well-chosen tools rather than sporadic use of many tools.

With Pinterest driving more referral traffic than most other social platforms combined, investing in the right Pinterest tools isn't just smart it's essential for serious bloggers who want to grow their audience and increase their blog traffic in 2025.