Pinterest Analytics Deep Dive: What Really Matters

We’re breaking down the metrics that truly matter for your pins, and more importantly, how to use that data to create high-performing content. So strap in folks!

The 3 Metrics That Predict Pin Success

Impressions: How often your pin is seen (but don’t celebrate yet, high impressions with low clicks = bad targeting).
Saves: The so called “bookmark” metric. Pins with 50+ saves often go viral months later.
Outbound Clicks: This is the ultimate goal and in my opinion the most important one. Use this along side the impressions to track CTR (click-through rate) to see what drives traffic.

3 Pinterest Metrics That Predict Pin Success

The Hidden Traps Most Marketers Miss

Mistake 1: Ignoring “Pin Lifespan.” Example: A travel pin about “Winter Getaways” might peak in July (when users plan trips early).
Mistake 2: Overlooking “Audience Interests.” If your DIY pins get 3x saves from users who also follow interior design accounts, lean into home decor angles.

Step-by-Step Framework to Optimize Pins (2025 Edition)

Step 1: Audit Your Top 10 Pins

Filter by “Top Performing” in Pinterest Analytics. Look for:

Color Patterns: Do yellow accents outperform blue?
Text Placement: Left-aligned titles vs. centered.
Format: Video pins vs. static images.
Fonts: Do cursive like font outperform serif fonts

The point I’m trying to make is: be meticulous, almost obsessive. Test everything. The more data you collect, the less guesswork is involved when creating pins because you’ll know exactly what works.

Step 2: Redesign with Analytics-Backed Hacks

Now that you have the data, it’s time to put it to work. Use it to redesign and craft the perfect pin. Here are some tips.

If Saves Are Low: Add a “How-To” headline (e.g., “7 Steps to…”).
If Clicks Are Low: Place your CTA button in the top third of the pin (mobile users scroll fast).
Use Carousels for Complex Topics: Pins with 2-5 images get 1.8x more saves for tutorials (Source: Mad Pin Media).

Step 3: Test Ruthlessly

Below I outlined a simple A/B test scenario. Where you create two versions of the same pin and compare which performed better.

Version A: Bold text + solid background.
Version B: Minimal text + lifestyle photo.
Check metrics after 72 hours (Pinterest’s algorithm needs 3 days to prioritize pins).

Success on Pinterest comes from constant testing and refining. Treat every pin as an experiment, and within weeks, you’ll have a repeatable formula for viral content. I want you to take the methods here and try them out this week and see what happens!