Pinterest Analytics Deep Dive: What Really Matters

We’re breaking down the metrics that truly matter for your pins, and more importantly, how to use that data to create high-performing content. So strap in folks!

The 3 Metrics That Predict Pin Success

• Impressions: How often your pin is seen (but don’t celebrate yet, high impressions with low clicks = bad targeting).
• Saves: The so called “bookmark” metric. Pins with 50+ saves often go viral months later.
• Outbound Clicks: This is the ultimate goal and in my opinion the most important one. Use this along side the impressions to track CTR (click-through rate) to see what drives traffic.

The Hidden Traps Most Marketers Miss

• Mistake 1: Ignoring “Pin Lifespan.” Example: A travel pin about “Winter Getaways” might peak in July (when users plan trips early).
• Mistake 2: Overlooking “Audience Interests.” If your DIY pins get 3x saves from users who also follow interior design accounts, lean into home decor angles.

Step-by-Step Framework to Optimize Pins (2025 Edition)

Step 1: Audit Your Top 10 Pins

Filter by “Top Performing” in Pinterest Analytics. Look for:

• Color Patterns: Do yellow accents outperform blue?
• Text Placement: Left-aligned titles vs. centered.
• Format: Video pins vs. static images.
• Fonts: Do cursive like font outperform serif fonts

The point I’m trying to make is: be meticulous, almost obsessive. Test everything. The more data you collect, the less guesswork is involved when creating pins because you’ll know exactly what works.

Step 2: Redesign with Analytics-Backed Hacks

Now that you have the data, it’s time to put it to work. Use it to redesign and craft the perfect pin. Here are some tips.

• If Saves Are Low: Add a “How-To” headline (e.g., “7 Steps to…”).
• If Clicks Are Low: Place your CTA button in the top third of the pin (mobile users scroll fast).
• Use Carousels for Complex Topics: Pins with 2-5 images get 1.8x more saves for tutorials (Source: Mad Pin Media).

Step 3: Test Ruthlessly

Below I outlined a simple A/B test scenario. Where you create two versions of the same pin and compare which performed better.

• Version A: Bold text + solid background.
• Version B: Minimal text + lifestyle photo.
  Check metrics after 72 hours (Pinterest’s algorithm needs 3 days to prioritize pins).

Success on Pinterest comes from constant testing and refining. Treat every pin as an experiment, and within weeks, you’ll have a repeatable formula for viral content. I want you to take the methods here and try them out this week and see what happens!